{"id":3608,"date":"2020-09-29T15:36:22","date_gmt":"2020-09-29T19:36:22","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=3608"},"modified":"2023-12-05T16:48:39","modified_gmt":"2023-12-05T21:48:39","slug":"3608-revision-v1","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/how-to-grow-your-dental-office-with-instagram\/","title":{"rendered":"How to grow your dental office with Instagram"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Most dentists already know the value of social media and SEO marketing. When starting a dental marketing plan, most practitioners will set up their Facebook accounts, fill in their Google My Business pages, and opt for PPC ads. However, not enough dentists know the value of marketing with Instagram.<\/a><\/span><\/p>\n

That\u2019s right– Instagram isn\u2019t just a spot for the most niche businesses or e-commerce platforms. Instagram could be an extremely beneficial social media marketing platform for dentists. Let\u2019s take a look at why a dentist Instagram account is a great tool.<\/span><\/p>\n

How to Market a Dental Practice: Understanding Dental Marketing Online<\/strong><\/h2>\n

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Figuring out how to market a dental office is one element of the industry that can be a struggle for many dentists. <\/span>Dental marketing<\/span><\/a> involves forming a connection with potential patients, which is not so different from most general medical marketing you\u2019ll see online. Through providing insightful and helpful free information via blog posts or native ads, dentists can build a trusting relationship with potential patients and turn leads into conversions.<\/span><\/p>\n

Much of this can be done through social media. For Instagram in particular, two different things come into play to help dentists get more attention and traffic. Dentists have an opportunity to build a trusting relationship with patients through those insightful and helpful resources. Along with that, Instagram is a visual platform that would make an excellent place to post before and after photos to demonstrate the physical value of the dentistry itself. Marketing on Instagram is quite perfect for dentists and dental offices.<\/span><\/p>\n

How Can Instagram Help Dentists Market Their Practices?<\/strong><\/h2>\n

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To start, dentists need to understand their platform. Dentistry may seem like a topic that isn\u2019t \u201cfun\u201d or \u201cexciting\u201d enough for a visual platform like Instagram, but that simply isn\u2019t true. There\u2019s a community for everything on the platform. It\u2019s the responsibility of the dentist (or social media marketing specialist) to find the communities that are interested in dentistry or getting work done and to engage with them via valuable, interesting content.<\/span><\/p>\n

A few Instagram best practices include:<\/span><\/p>\n