{"id":4762,"date":"2021-04-28T15:46:24","date_gmt":"2021-04-28T19:46:24","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=4762"},"modified":"2023-12-05T16:50:38","modified_gmt":"2023-12-05T21:50:38","slug":"how-to-create-an-engaging-email-campaign-to-keep-your-patients-coming-back","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/how-to-create-an-engaging-email-campaign-to-keep-your-patients-coming-back\/","title":{"rendered":"How to create an engaging email campaign to keep your patients coming back"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>

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Your patients are the most valuable asset your practice has. Because of this, patient loyalty is vital to the success of your practice and it’s important you optimize the lifetime value of each patient. For this, you need an effective email marketing and nurturing campaign.\u00a0<\/span><\/p>\n

It helps you to keep your patients informed and keep them coming back for more. Email is one of the <\/span>most cost effective and conversion-rich forms<\/span><\/a> of digital marketing today. It can get you impressive results without spending a bunch on marketing.<\/span><\/p>\n

Email marketing allows you, at a low cost, to re-engage patients and bring them back for more services. It can be a healthy return on investment. So, the math is quite straightforward; a well-thought-out email marketing strategy will make you money, no doubt about it.\u00a0<\/span><\/p>\n

Let\u2019s explore.<\/span><\/p>\n

Why email marketing for patient retention?<\/span><\/h2>\n

Email marketing has the highest return on investment for small businesses. This means you get a lot, but you spend little. That\u2019s the perfect equation for any marketing or nurturing strategy.<\/span><\/p>\n

Also, roughly 80% of marketers have reported an increase in email engagement over the past 12 months. So, if email engagement is up, it means a more effective strategy.<\/span><\/p>\n

With an effective strategy, you get more engagement, and you get more leads. In fact, mobile readers who open an email for a second time from their computer are 65% more likely to click through. Also, 64% of small businesses say that the email copy is very effective.<\/span><\/p>\n

So, what can email marketing do for your patient retention efforts? Let’s look at some of the things you can do with an effective email campaign:<\/span><\/p>\n