Every dental practice needs a reliable flow of new patients. It’s how you keep the lights on, the bills paid, and your staff busy. But from prioritizing patient care to ensuring daily operations run smoothly, you likely don’t have the time and resources to focus solely on patient acquisition.
As a result, many dentists rely on dental marketing agencies to find, nurture and convert new patients. In this article, we explain the value an agency brings, as well as how and when to hire the right one for your practice.
Why You Should Consider a Dental Marketing Agency
With the number of dentists expected to grow by 10% by 2040, patients will have far more choice and dentists will face a lot more competition. Excellent service and quality care is going to be more important than ever, but word of mouth will only get you so far.
Instead, you need to actively pursue new patients using digital marketing methods. From building a quality dental website and improving your search rankings to creating content and building a presence on social media, there are multiple ways patients discover practices today. The problem is most dentists are not skilled in these areas – which is why they turn to professionals.
There are many different kinds of digital marketing agencies, from generic firms to patient acquisition specialists. But all of them help you navigate complex digital marketing channels and build your practice – allowing you to focus on caring for your patients.
Grow your dental practice
Opencare is the only risk-free patient acquisition solution for dentists.
When is the Right Time to Work with a Dental Marketing Agency?
When You Are Establishing a New Practice
Whether you’ve recently gone into business or are starting out on your own after working at another dental office, you’re going to need marketing to establish a new practice. For patients to book an appointment, they have to be aware of your practice – and a digital marketing agency can help with that.
Patients need to know:
- Where your practice is
- What hours it’s open
- Who you are as a dentist
- What you offer that competitors don’t.
All this will be made clear through digital marketing, from the copy on your website to your listings on a platform like Opencare. So that when you open your front doors, you already have patients lining up out the door.
You Would Like to Grow Your Practice
You’ve established your practice and have been around for a few years. There’s a reliable patient list, and cash flow isn’t a problem. But your practice is at a point where you’d like it to grow, and without bringing in brand-new patients, that’s not going to happen.
You need a constant stream of new appointments in order to justify bringing on new staff members, onboarding other dentists, and purchasing more equipment. The right digital marketing agency will help you plan a long-term strategy to ensure you bring in new patients at a reasonable cost to ensure not only does your practice grow – your marketing ROI steadily increases over time.
What You Should Be Looking for in a Dental Marketing Agency
When considering hiring a dental marketing company, you should look at three key factors:
1. Experience
A good agency understands the dental industry and has a proven track record helping dental practices grow. They know how practices are run and what patients want, as well as having expertise in key patient acquisition techniques.
This will help them better target and acquire patients on your behalf, and ensure everything you do is geared specifically to the dental market.
2. Long-term goals
Acquiring new patients is one thing, but you also need to retain them. An agency that focuses on patient loyalty – building customer loyalty through improved patient experience – will deliver higher patient lifetime value, and therefore a higher ROI.
3. ROI
Whether you’re establishing a new dental practice or growing an existing practice, you want to see a return on investment. The number one concern of any agency you hire should be to help you maximize your revenue, and they should be able to provide concrete evidence that they have delivered measurable ROI for other practices.
Grow your dental practice
Opencare is the only risk-free patient acquisition solution for dentists.
What a Patient Acquisition Company Like Opencare Can Offer You
We’re not a marketing agency, but we do offer all the benefits of a great dental marketing agency, along with an in-depth understanding of the industry, your patients, and how to grow your practice. Our entire focus is on helping dental practices grow – whether they’ve just opened or have been around for decades.
Our processes are simple, smooth, and effective, requiring little to no effort on your behalf. We have invested heavily in SEO and social media marketing, building a strong reputation and a large network of high-quality patients that trust us to connect them with dental practices.
The best part? Unlike dental marketing agencies that require a retainer, we only receive payment once your patient has paid. There is no risk of paying for a lead that never actually comes to an appointment, and we have produced an average ROI of 7.8x!
Get Started with Opencare Today
Our platform has produced an average of 207 new patients for our dental partners, with most patients booking over 5 appointments.
Want to see similar results?
Grow your dental practice
Opencare is the only risk-free patient acquisition solution for dentists.
